While at Jump Digital, we hosted an exclusive after party during the 2016 LA Auto Show. Most auto show after parties suffer from the same old boring routine–a lousy DJ/band and lackluster entertainment. This is where we came in and shook things up. We developed signage, video, and even a custom drink menu curated by well-known mixologist for the event. The creative was inspired by a time when people still loved and admired the raw horsepower of race cars and hot rods. Guests told us they had an unforgettable time and they can't wait for next year's party!